Hi, I'm Kélita.
I'm a creative director. But long before that job had a name, I was the kid who couldn't stay away from making things.
I started without knowing it could be a profession. Photoscape, Tumblr, fan pages, collages, design, music. It was never a phase. Anything that involved creating got all my attention and care, so when it was time to choose a career, I just followed the path my world already turned around.
Building KAEV taught me how I want to work: with people, not with target audiences.
A brand doesn't talk to a persona, a number or an age range. It talks to a person. And people can tell right away when there is only a formula on the other side, a copied trend, a caption that could belong to anyone.
I'm based in Brazil and I work in English, with hours that overlap US business hours.
What matters most to me is being real. Human to human. Communication with warmth, with a face, with someone behind it.