Kélita, creative director at KAEV
You were born
an original
don't die
a copy
John Mason
Start a project See the work

Your practice
doesn't fit a template.

01

Today you can buy a month of posts for your practice for less than a hundred dollars. Stock smiles, a flossing tip, a holiday greeting. It looks fine, and it looks exactly like the practice two blocks away that bought the same pack. Templates got fast and cheap. They deliver shape. They don't deliver identity.

02

What no tool has automated yet is someone sitting down to understand how you actually work: why your patients stay, what they ask at the front desk, what worries them before the first visit. That part is slow, it is a conversation, and it is exactly what decides whether your profile sounds like you or like the pack you bought.

03

Patients look you up before they book. They are not looking for a pretty feed. They are looking for a reason to trust a stranger with their teeth, their back, their mind. A beautiful profile with nothing to say is just decoration.

04

People are made of stories, references, pain and small wins. Skip that part when you talk about your practice and you erase what makes it yours. That is why I'm here: to listen to your story and tell it in a human way, one post at a time.

Whatwe do

Services

For small health practices
01

Social media

Planning, ideas, scripts, design, captions and scheduling. Built around the questions your patients already ask, so your profile has something real to say every week.

02

Design

Everything that gives your practice a face: visual identity, campaign pieces, printed materials, and one direction so all of it speaks the same language.

03

Websites and landing pages

Clear pages that explain what you do, answer the basics and make it easy for a new patient to get in touch.

Pricing

Monthly plan

Starter

$400/month

  • Profile setup in the first month: bio, highlight covers and content pillars
  • Monthly content calendar, sent for your approval before anything goes live
  • 8 feed posts a month, carousels and single posts, designed for your practice
  • Captions written for you, in the way your patients talk
  • Scheduling
  • Monthly report: what went out and how it performed
Get started

I don't promise followers or going viral. I promise a profile that shows up every week, looking and sounding like your practice.

Method

  1. 01

    Listen

    Conversation, context and what bothers you. Before opening any file, I learn what your practice already carries and where it still looks like everyone else.

  2. 02

    Direction

    What is worth saying and what stays out. Without direction, a brand says everything at once and nothing lands.

  3. 03

    Form

    Identity, color, type and pieces. This is where direction stops being a conversation and becomes something you can see.

  4. 04

    Movement

    The identity leaves the guidelines and goes where your practice lives: posts, stories, video, website. Each format has its own rules, and you stay recognizable in all of them.

  5. 05

    Review

    What worked stays, what didn't changes. The cycle starts again, now with data instead of guesses.

Hi, I'm Kélita.

I'm a creative director. But long before that job had a name, I was the kid who couldn't stay away from making things.

I started without knowing it could be a profession. Photoscape, Tumblr, fan pages, collages, design, music. It was never a phase. Anything that involved creating got all my attention and care, so when it was time to choose a career, I just followed the path my world already turned around.

Building KAEV taught me how I want to work: with people, not with target audiences.

A brand doesn't talk to a persona, a number or an age range. It talks to a person. And people can tell right away when there is only a formula on the other side, a copied trend, a caption that could belong to anyone.

I'm based in Brazil and I work in English, with hours that overlap US business hours.

What matters most to me is being real. Human to human. Communication with warmth, with a face, with someone behind it.

Kélita
Kélita looking at the camera
Kélita adjusting her glasses
Kélita with her hands on her chin
Kélita looking at the KAEV website on screen